Twitter Stats and Studies

A summary of a few stories knocking around the media recently, for your edification, entertainment, and exposition:

Only a few do all the tweeting…

A new book "Visualized, the Information Atlas" by David McCandless reveals that

5% of users make 75% of the noise
20% are ‘dead’ accounts
50% haven’t posted in the last week
Only 5% have >100 followers

Twitter stats

..And they’re not teenagers…

As previously mentioned on this blog, an intern at Morgan Stanley has recently produced a report on teenage media preferences and Twitter in particular. This reveals it’s not hot in high school because "it’s not safe". Teens prefer Facebook and MySpace because they have the ability to select who they want to connect to.

Matthew Robson (15) believes his report represents the collective wisdom of about 300 teenagers and comes to

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Use Of Twitter For Small Ads

This is an article on an interesting trial of using twitter and RSS feeds as a form of very local real time small ads.

From The Nieman Journalism Lab

Philips vs. Twitter

Philips believe that their products are so good they can take on anything and win! Using mainly Twitter, Philips is asking for crazy ideas for Philips vs.

Watch this to get the idea… Philips vs. the Sun

Philips vs. official website

The Twitterverse – A Veritable Galaxy Of Tools

One thing that a lot of agencies do not do is present a coherent Twitter strategy – the who, why and how of a Twitter account.

Feast your eyes on this gem: http://www.flickr.com/photos/briansolis/3570379944/sizes/o/

Twitter Is Going To Be More Important Than Google

Twitter is going to be more important than Google. There. I’ve said it. That’s my prediction. Why? Well Google has always been about cataloguing and organising the world’s information – from books and websites to images and video. But this is historic. It’s gone. As soon as a website or blog post goes live, it’s old news – it just stays online forever in the big global library that is the internet overseen and kept in a nice order by the librarian that is Google. Twitter is the village gossip. The one who can tell you what’s happening right now. This second. And working in PR, the news that’s hot right now is important to us. We want people talking about our clients and if the village gossip is telling everyone, that’s good for us and something we should be aware of.

So what prompted this ridiculous prediction? The announcement

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