This resonated quite well with me. I have experienced people using words like this, as though they had some magical property that meant they didn’t have to fully explain how they will achieve their idea. Obviously I also couldn’t resist putting this on our blog. I think point 4 is a very good reminder that we don’t necessarily have to try and create something really at the bleeding edge in order to get good results.
"From all my travels and speaking gigs in 2007, I’m most confident about the following advice: Stop using the word innovation in 2008. Just stop. Right now. Commit to never saying the word again. Einstein, Ford, Leonardo da Vinci, Picasso, and Edison rarely said the word and neither should you. Every crowd I’ve said this to laughed and agreed. The I-word is killing us.
Here’s why: it doesn’t mean anything anymore. Or
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