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Feb 10 (2) Google Reader is one of Google’s lesser know products but something that has revolutionised the way some people read content online. Essentially Google Reader is an RSS aggregator; it allows you to manage RSS feeds generated from sites. You then access these from an online dashboard (work, home, mobile), thus ensuring you keep up to date with your favourite sites. This removes the need for you to visit the site to check for updates, new content comes to you. Jan 22 (4) Real-time search is now integrated into Google and Bing’s search results, so it is important for companies to know when people are mentioning their brands online, where these citations are being found and to understand their context and the sentiment behind them. SEO should be utilised in conjunction with social media to ensure the right keywords are being used in tweets from company twitter accounts as it is possible for these comments to appear above traditional natural listings albeit for a short period of time. If conversations are happening and these comments are appearing above your organic listing for searches on your brand name, then it surely pays to be involved in these conversations. The imminent release of Google’s Caffeine update (so named because it is intended to sharpen up the relevance and speed of the returned results) is widely expected to take the context and sentiment of conversations about your Continue reading SEO in 2010 and Beyond Oct 01 (0) Here is a good example of how Google wave can be used to deliver new and powerful services. Salesforce.com have used their CRM APIs to build an automated customer support robot. It is a demo of a system that could be used by a mobile phone company. It attempts to solve customer problems and generate effective automatic responses to customer issues. If these fail the robot puts the customer through to a real customer representative. The robot knows the user profile and products they have, and can therefore start the interaction form a position of knowledge. The system requires the end user to be a wave user but clearly demonstrates the advantage of these rich forms of immediate interaction. The interaction between the customer and the robot form part of the customer record and can be referenced by the sales person then or at a future date. Although a demo, this seems to Continue reading Wave applications starting to appear Sep 19 (0) Interesting now that Google has some competition Jul 22 (0) Following on from the WonderWheel post, Google is now showing search results by date (TimeLine), which used to only be available in the labs.
Again, click on the "Show Options…" link in the results banner to try it. Jul 18 (1) Google has released a new search feature — the "Wonder Wheel" that shows related search terms to the current searched query, with the aim to enable the user to explore relevant search terms. It shows what it thinks are related search terms in a visual way, allowing you to navigate to them and update the search results accordingly. So, it acts a bit like a mind map. Need to understand a bit more about the mechanism but one theory is that it first checks to see if the search volumes of the related terms meet a minimum threshold; if not it then looks for more general terms related to the top pages found for that search.
This may mean it exposes keywords that may help with SEO: i.e. a better definition of what your site should be about to help you rank Continue reading Google Wonder Wheel – A Visual Search Navigation Tool With SEO Possibility |
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