Real-time search is now integrated into Google and Bing’s search results, so it is important for companies to know when people are mentioning their brands online, where these citations are being found and to understand their context and the sentiment behind them. SEO should be utilised in conjunction with social media to ensure the right keywords are being used in tweets from company twitter accounts as it is possible for these comments to appear above traditional natural listings albeit for a short period of time. If conversations are happening and these comments are appearing above your organic listing for searches on your brand name, then it surely pays to be involved in these conversations.
The imminent release of Google’s Caffeine update (so named because it is intended to sharpen up the relevance and speed of the returned results) is widely expected to take the context and sentiment of conversations about your
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