By
Tunde Cockshott, on October 1st, 2009
Here is a good example of how Google wave can be used to deliver new and powerful services.
Salesforce.com have used their CRM APIs to build an automated customer support robot. It is a demo of a system that could be used by a mobile phone company. It attempts to solve customer problems and generate effective automatic responses to customer issues. If these fail the robot puts the customer through to a real customer representative. The robot knows the user profile and products they have, and can therefore start the interaction form a position of knowledge.
The system requires the end user to be a wave user but clearly demonstrates the advantage of these rich forms of immediate interaction. The interaction between the customer and the robot form part of the customer record and can be referenced by the sales person then or at a future date.
Although a demo, this seems to
Continue reading Wave applications starting to appear
By
Andrew Dean, on September 24th, 2009
By combining number plate recognition software and interactive billboard technology Castrol have come up with the ultimate personalised advertising to sell their products.
By
Andrew Dean, on September 23rd, 2009
Philips has created a nice interactive timeline experience to promote their new TV.
Philips 21:9
Interactive movies are becoming more and more sophisticated, and can have such a dramatic impact.
By
Ivor Perry, on September 19th, 2009
By
Andrew Dean, on September 15th, 2009
Interesting thoughts here from Malcolm Gladwell:
I would like to see if this thinking could be applied to websites.
By
Tunde Cockshott, on September 8th, 2009
This shows what we used to call cognition – where one can use the experience of carrying out a task to make that task far more memorable, and understandable, than by simply talking about it or showing non interactive media. It comes from the NYT site and although it may not be entirely accurate it gives a good approximation to the level of distraction caused by texting while driving.
NTY site
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