By
admin, on January 25th, 2010
The volume of online sales on Christmas Day 2009 increased by 29% to £132m compared with last year according to a recent article from the Retail Bulletin, with Boxing Day drawing the highest sales volumes at £281m.
It seems as though many stores, both online and offline, started their promotions earlier in December, therefore you could still pick up a bargain before Christmas. This was particularly seen on Christmas Eve, which is traditionally a quieter day for online sales, but in 2009 sales rose by approx 68% to £181m compared with 2008.
David Smith, Director of Operations at IMRG (Interactive Media in Retail Group) said: “It appears that this Christmas we saw internet activity becoming part of most people’s routine, whether e-mailing friends, catching up on social network sites or surfing for bargains. Online retailers were able to benefit from this changing consumer behaviour by achieving record sales
Continue reading Christmas Day Shopping Increase
By
Chris Norton, on January 22nd, 2010
Real-time search is now integrated into Google and Bing’s search results, so it is important for companies to know when people are mentioning their brands online, where these citations are being found and to understand their context and the sentiment behind them. SEO should be utilised in conjunction with social media to ensure the right keywords are being used in tweets from company twitter accounts as it is possible for these comments to appear above traditional natural listings albeit for a short period of time. If conversations are happening and these comments are appearing above your organic listing for searches on your brand name, then it surely pays to be involved in these conversations.
The imminent release of Google’s Caffeine update (so named because it is intended to sharpen up the relevance and speed of the returned results) is widely expected to take the context and sentiment of conversations about your
Continue reading SEO in 2010 and Beyond
By
Matt Clark, on October 30th, 2009
Content is King again. This year will be remembered as the year that content strategy finally made the leap from marginal concern to indispensable component of digital
Continue reading Your (content) strategy, my liege
By
Tunde Cockshott, on October 27th, 2009
This study by Jacob Goldenberg and Moshe Levy looks at the effect of the digital revolution on the geographical distribution of our social networks.
They studied 100,000 Facebook and email users and mapped the volume of communication against geographic distance. It turns out that we predominantly use these digital tools to talk to our geographically close friends.
By
Tunde Cockshott, on October 21st, 2009
Earlier this year Engagementdb released a social media brand ranking tool and an accompanying report. They rate the level of social media engagement and the number of channels of the top 100 brands. They then correlate this against financial performance. This tends to show that those brands with a high social engagement saw their revenues increase by 18% while those with low engagement saw a reduction of 6%. This does not take into account many other factors so it is a simple approach but it is one of the few instances where actual ROI has been applied to engagement.
By
James Huckle, on October 19th, 2009
In another illustration of the divergent/convergent device debate, Social Media has split into the hand-held domain in the form of the WikiReader which claims to enable you to take-away perhaps the widest used invention of social media, WikiPedia.
The $99 device prunes the 1 TB of WikiPedia derived content into articles that fit onto a single 4GB SD card.
Although many may buy and use this device and an obvious saving in capacity will be the removal of images and other redundant features such as links, this begs several questions such as where is the rest of the content, who has decided what stays and what goes?
Recent Comments