Earlier this year Engagementdb released a social media brand ranking tool and an accompanying report. They rate the level of social media engagement and the number of channels of the top 100 brands. They then correlate this against financial performance. This tends to show that those brands with a high social engagement saw their revenues increase by 18% while those with low engagement saw a reduction of 6%. This does not take into account many other factors so it is a simple approach but it is one of the few instances where actual ROI has been applied to engagement.
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Oct 08 (0)
Amazon has just announced that Kindle is going global – or at least it will be sold in 100 countries, arriving in UK on 19th October. Sony has just released the second generation of its ereader. At the same time Apple is rumored to be in talks with publishers about selling books through iTunes with enhanced functionality and content. These would be available via their much hyper tablet device. So it appears that ebooks may be finally ready for mainstream adoption. The question is what advantages do ebooks really offer? If Apple is to offer enhanced content and functionality, what will be the killer features which will make enough of us abandon paper in favor of digital? So far the Kindle and other ereaders have offered, portability, mass storage, long battery life (but not as long as that of a traditional book), book marking, Continue reading The age of Book 2.0 Aug 25 (3) A summary of a few stories knocking around the media recently, for your edification, entertainment, and exposition: Only a few do all the tweeting… A new book "Visualized, the Information Atlas" by David McCandless reveals that 5% of users make 75% of the noise
..And they’re not teenagers… As previously mentioned on this blog, an intern at Morgan Stanley has recently produced a report on teenage media preferences and Twitter in particular. This reveals it’s not hot in high school because "it’s not safe". Teens prefer Facebook and MySpace because they have the ability to select who they want to connect to. Matthew Robson (15) believes his report represents the collective wisdom of about 300 teenagers and comes to Continue reading Twitter Stats and Studies |
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