Connections » Online PR http://amazeconnections.com marketing and technology insights Wed, 08 Sep 2010 15:15:23 +0000 http://wordpress.org/?v=2.8 en hourly 1 Twitter Is Going To Be More Important Than Google http://amazeconnections.com/2009/06/20/twitter-is-going-to-be-more-important-than-google/ http://amazeconnections.com/2009/06/20/twitter-is-going-to-be-more-important-than-google/#comments Sat, 20 Jun 2009 14:20:13 +0000 Michael Cooper http://blog.amazeingideas.com/2009/08/12/twitter-is-going-to-be-more-important-than-google/ Twitter is going to be more important than Google. There. I’ve said it. That’s my prediction. Why? Well Google has always been about cataloguing and organising the world’s information – from books and websites to images and video. But this is historic. It’s gone. As soon as a website or blog post goes live, it’s old news – it just stays online forever in the big global library that is the internet overseen and kept in a nice order by the librarian that is Google. Twitter is the village gossip. The one who can tell you what’s happening right now. This second. And working in PR, the news that’s hot right now is important to us. We want people talking about our clients and if the village gossip is telling everyone, that’s good for us and something we should be aware of.

So what prompted this ridiculous prediction? The announcement

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]]> Twitter is going to be more important than Google. There. I’ve said it. That’s my prediction. Why? Well Google has always been about cataloguing and organising the world’s information – from books and websites to images and video. But this is historic. It’s gone. As soon as a website or blog post goes live, it’s old news – it just stays online forever in the big global library that is the internet overseen and kept in a nice order by the librarian that is Google. Twitter is the village gossip. The one who can tell you what’s happening right now. This second. And working in PR, the news that’s hot right now is important to us. We want people talking about our clients and if the village gossip is telling everyone, that’s good for us and something we should be aware of.

So what prompted this ridiculous prediction? The announcement today that Twitter Search is going to include new features, essentially becoming a real time search tool. In addition to crawling links and indexing the content of those pages, it will also include a form of reputation ranking which means that the top tweeters will become even more important – what they say will rise to the top and be listened to by even more people.

You can read the full story here. Throw in Google-style targeted ads and we’ll all be encouraged to download Les Mis songs the second anyone mentions Susan Boyle. I think this is Twitter’s business model and the reason why Google will probably buy them within the next six months. Before Twitter Search gets these features, the tool TweetMeme (http://tweetmeme.com) is a very powerful way to see what news is hot. I recommend you take another look at Twitter if you’re not already on there and explore how important this platform is potentially becoming in terms of a media filtering source, PR and marketing in general.

Mike C

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