By
Tunde Cockshott, on October 2nd, 2009
Smart have produced a great example of how to inform and engage at the same time in The Truth About Smart
It follows the format of a set of video introductions to aspects of the Smart two seater and addresses some of the misconceptions about the vehicle. By using user interaction and asking questions of the user it makes them confront their preconceptions, and delivers surprising results. The way they frame the questions in real world terms is also very convincing. We are not talking facts and figures but units of measurement which users can understand and relate to their own lives.
Each video has simple expansion giving an additional layer of depth. The story left me with a changed perception of the car and a positive feeling about the brand. The inclusion of “ghost” cursors to show how other users might
Continue reading Tell me a story
By
Ivor Perry, on August 13th, 2009
Michael Jackson’s life in pictures – a good mix of culture and technology http://www.msn.michaeljackson.shoothill.com
By
Rick Curtis, on June 27th, 2009
Interesting post from econsultancy and Nielsen calling on websites to create mobile versions. Digital companies ignore this at their peril.
http://econsultancy.com/blog/3311-nielsen-websites-need-mobile-versions
By
Andrew Dean, on June 15th, 2009
The more user interface and user experience design I do the more I feel our tools are still very crude. While computing power and potential ways of delivering that power and interacting with it are racing ahead, we are still using very simple, almost stone age tools.
We use different types of modelling, personas, user modelling, task modelling etc to try and abstract and simplify how users may behave. We try to impose an abstract model onto the complexities of user behaviour. At the heart of our suppositions is that users are rational beings who engage with sites in a goal oriented fashion. They enter our site with a distinct aim or set of aims and we assume they will stick to this aim unless our design or the content of the site thwarts or fails to satisfy them.
Yes, personas are good in the sense that they allow all members
Continue reading Modelling Tools
