By
Tunde Cockshott, on October 27th, 2009
This study by Jacob Goldenberg and Moshe Levy looks at the effect of the digital revolution on the geographical distribution of our social networks.
They studied 100,000 Facebook and email users and mapped the volume of communication against geographic distance. It turns out that we predominantly use these digital tools to talk to our geographically close friends.
By
Tunde Cockshott, on October 21st, 2009
Earlier this year Engagementdb released a social media brand ranking tool and an accompanying report. They rate the level of social media engagement and the number of channels of the top 100 brands. They then correlate this against financial performance. This tends to show that those brands with a high social engagement saw their revenues increase by 18% while those with low engagement saw a reduction of 6%. This does not take into account many other factors so it is a simple approach but it is one of the few instances where actual ROI has been applied to engagement.
