Facebook friends are local

This study by Jacob Goldenberg and Moshe Levy looks at the effect of the digital revolution on the geographical distribution of our social networks.

They studied 100,000 Facebook and email users and mapped the volume of communication against geographic distance. It turns out that we predominantly use these digital tools to talk to our geographically close friends.

Facebook friends against geographical location

Castrol's personalised advertising billboard

By combining number plate recognition software and interactive billboard technology Castrol have come up with the ultimate personalised advertising to sell their products.