By
Tunde Cockshott, on October 2nd, 2009
Smart have produced a great example of how to inform and engage at the same time in The Truth About Smart
It follows the format of a set of video introductions to aspects of the Smart two seater and addresses some of the misconceptions about the vehicle. By using user interaction and asking questions of the user it makes them confront their preconceptions, and delivers surprising results. The way they frame the questions in real world terms is also very convincing. We are not talking facts and figures but units of measurement which users can understand and relate to their own lives.
Each video has simple expansion giving an additional layer of depth. The story left me with a changed perception of the car and a positive feeling about the brand. The inclusion of “ghost” cursors to show how other users might
Continue reading Tell me a story
By
Tunde Cockshott, on October 1st, 2009
Here is a good example of how Google wave can be used to deliver new and powerful services.
Salesforce.com have used their CRM APIs to build an automated customer support robot. It is a demo of a system that could be used by a mobile phone company. It attempts to solve customer problems and generate effective automatic responses to customer issues. If these fail the robot puts the customer through to a real customer representative. The robot knows the user profile and products they have, and can therefore start the interaction form a position of knowledge.
The system requires the end user to be a wave user but clearly demonstrates the advantage of these rich forms of immediate interaction. The interaction between the customer and the robot form part of the customer record and can be referenced by the sales person then or at a future date.
Although a demo, this seems to
Continue reading Wave applications starting to appear
By
Tunde Cockshott, on September 8th, 2009
This shows what we used to call cognition – where one can use the experience of carrying out a task to make that task far more memorable, and understandable, than by simply talking about it or showing non interactive media. It comes from the NYT site and although it may not be entirely accurate it gives a good approximation to the level of distraction caused by texting while driving.
NTY site
By
Tunde Cockshott, on September 1st, 2009
Very nice idea it takes you name and builds an, almost digital DNA strip of you based on your internet presence. Give it a try: personas at MIT.
By
Tunde Cockshott, on July 26th, 2009
IBM are spending $100 million over the next five years researching mobile internet and mobile usage. "the number of mobile users will grow by 191% from 2006 to 2011 to reach roughly one billion users" a lot of the research is looking at how to use mobile in developing countries and within enterprise situations.
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