Twitter is going to be more important than Google. There. I’ve said it. That’s my prediction. Why? Well Google has always been about cataloguing and organising the world’s information – from books and websites to images and video. But this is historic. It’s gone. As soon as a website or blog post goes live, it’s old news – it just stays online forever in the big global library that is the internet overseen and kept in a nice order by the librarian that is Google. Twitter is the village gossip. The one who can tell you what’s happening right now. This second. And working in PR, the news that’s hot right now is important to us. We want people talking about our clients and if the village gossip is telling everyone, that’s good for us and something we should be aware of.
So what prompted this ridiculous prediction? The announcement
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