Google to detect updates from sites without RSS

Google Reader is one of Google’s lesser know products but something that has revolutionised the way some people read content online.

Essentially Google Reader is an RSS aggregator; it allows you to manage RSS feeds generated from sites. You then access these from an online dashboard (work, home, mobile), thus ensuring you keep up to date with your favourite sites. This removes the need for you to visit the site to check for updates, new content comes to you.

Christmas Day Shopping Increase

The volume of online sales on Christmas Day 2009 increased by 29% to £132m compared with last year according to a recent article from the Retail Bulletin, with Boxing Day drawing the highest sales volumes at £281m.

It seems as though many stores, both online and offline, started their promotions earlier in December, therefore you could still pick up a bargain before Christmas. This was particularly seen on Christmas Eve, which is traditionally a quieter day for online sales, but in 2009 sales rose by approx 68% to £181m compared with 2008.

David Smith, Director of Operations at IMRG (Interactive Media in Retail Group) said: “It appears that this Christmas we saw internet activity becoming part of most people’s routine, whether e-mailing friends, catching up on social network sites or surfing for bargains. Online retailers were able to benefit from this changing consumer behaviour by achieving record sales

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“Stop Using The Word Innovation”

This resonated quite well with me. I have experienced people using words like this, as though they had some magical property that meant they didn’t have to fully explain how they will achieve their idea. Obviously I also couldn’t resist putting this on our blog. I think point 4 is a very good reminder that we don’t necessarily have to try and create something really at the bleeding edge in order to get good results.

"From all my travels and speaking gigs in 2007, I’m most confident about the following advice: Stop using the word innovation in 2008. Just stop. Right now. Commit to never saying the word again. Einstein, Ford, Leonardo da Vinci, Picasso, and Edison rarely said the word and neither should you. Every crowd I’ve said this to laughed and agreed. The I-word is killing us.

Here’s why: it doesn’t mean anything anymore. Or

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A Few Augmented Reality Links

Here are a few augmented reality links. Feel free to share any of your own in the comments below. http://weareorganizedchaos.com/index.php/2009/06/23/zugara-launches-online-shopping-app-utilizing-augmented-reality-and-motion-capture/

http://www.bannerblog.com.au/news/2009/06/35_awesome_augmented_reality_examples.php

http://layar.com/

http://www.popsci.com/gear-amp-gadgets/article/2009-07/augmented-reality-subway-finder-iphone-app-awesome

http://design-laorosa.blogspot.com/2009/07/augmented-reality-business-cards.html

The Twitterverse – A Veritable Galaxy Of Tools

One thing that a lot of agencies do not do is present a coherent Twitter strategy – the who, why and how of a Twitter account.

Feast your eyes on this gem: http://www.flickr.com/photos/briansolis/3570379944/sizes/o/