By combining number plate recognition software and interactive billboard technology Castrol have come up with the ultimate personalised advertising to sell their products.
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Sep 23 (0) Philips has created a nice interactive timeline experience to promote their new TV. Interactive movies are becoming more and more sophisticated, and can have such a dramatic impact. Sep 15 (0) Interesting thoughts here from Malcolm Gladwell: I would like to see if this thinking could be applied to websites. Jun 15 (0) The more user interface and user experience design I do the more I feel our tools are still very crude. While computing power and potential ways of delivering that power and interacting with it are racing ahead, we are still using very simple, almost stone age tools. We use different types of modelling, personas, user modelling, task modelling etc to try and abstract and simplify how users may behave. We try to impose an abstract model onto the complexities of user behaviour. At the heart of our suppositions is that users are rational beings who engage with sites in a goal oriented fashion. They enter our site with a distinct aim or set of aims and we assume they will stick to this aim unless our design or the content of the site thwarts or fails to satisfy them. Yes, personas are good in the sense that they allow all members Continue reading Modelling Tools |
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