By
Carolyn Hughes, on May 4th, 2010
On Wednesday, I went to SAScon, which is a new search marketing and analytics conference in Manchester at Bridgewater Hall. There’s so many search marketing, digital and social media companies in Manchester it’s important to show the world we don’t need to go to London for events like this. It was incredibly successful, apart from the Bridgewater Hall hadn’t anticipated the influx of geeks and their broadband crashed pretty quickly!
There were some great speakers, some even flying in from Europe, and the key note speaker was Bruce Daisley, from You Tube. Considering the video streaming company is only five years old, they have grown in size and influence beyond belief.
He said video is now one third of all traffic, but by 2013 it’s predicted to be 90%. In terms of marketing, video is already massive and is only going to get stronger. However, with more and more content being added,
Continue reading SAScon
By
admin, on January 25th, 2010
The volume of online sales on Christmas Day 2009 increased by 29% to £132m compared with last year according to a recent article from the Retail Bulletin, with Boxing Day drawing the highest sales volumes at £281m.
It seems as though many stores, both online and offline, started their promotions earlier in December, therefore you could still pick up a bargain before Christmas. This was particularly seen on Christmas Eve, which is traditionally a quieter day for online sales, but in 2009 sales rose by approx 68% to £181m compared with 2008.
David Smith, Director of Operations at IMRG (Interactive Media in Retail Group) said: “It appears that this Christmas we saw internet activity becoming part of most people’s routine, whether e-mailing friends, catching up on social network sites or surfing for bargains. Online retailers were able to benefit from this changing consumer behaviour by achieving record sales
Continue reading Christmas Day Shopping Increase
By
Chris Norton, on January 22nd, 2010
Real-time search is now integrated into Google and Bing’s search results, so it is important for companies to know when people are mentioning their brands online, where these citations are being found and to understand their context and the sentiment behind them. SEO should be utilised in conjunction with social media to ensure the right keywords are being used in tweets from company twitter accounts as it is possible for these comments to appear above traditional natural listings albeit for a short period of time. If conversations are happening and these comments are appearing above your organic listing for searches on your brand name, then it surely pays to be involved in these conversations.
The imminent release of Google’s Caffeine update (so named because it is intended to sharpen up the relevance and speed of the returned results) is widely expected to take the context and sentiment of conversations about your
Continue reading SEO in 2010 and Beyond
By
Matt Clark, on October 30th, 2009
Content is King again. This year will be remembered as the year that content strategy finally made the leap from marginal concern to indispensable component of digital
Continue reading Your (content) strategy, my liege
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